Adwords Conversion Tracking

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Importance of Conversion Tracking

The next step allows you to count conversions into Google AdWords. In our example, as you’re capturing leads, you’ll only want to count each conversion once. If somebody fills out your form several times (for example, to book an appointment) you only want to track them once, and not count them as several leads (when in fact it’s only one lead). AdWords Conversion tracking - this is the most important feature in AdWords. Converting searchers into customers is how you make money using AdWords. But the default AdWords interface doesn't show your conversions data.

Implementing Google Ads (Google AdWords) conversion pixel or tracking code is extremely important for running successful Google Ads (Google AdWords) campaigns. You can optimize your shopping, search or display campaigns only if you have the exact conversions data.

The new conversion tracking code released by Google is extremely hard to implement. One part of the tag (GTag) should be fired in all pages and another tag (conversion tag) should only be fired in the checkout page. Implementing the Conversion Tracking code/Conversion Tracking pixel manually usually results in one or more errors.

Common Google Ads Conversion Tracking Errors

Some of the major problems we have seen happening are as follows:

The first step in tracking conversions is choosing what you want to track. Note: If you're new to conversion tracking and want to learn how it works, read About conversion tracking. Choose the type of conversion you want to track. Find the type of conversion you want to track on the left, then follow the link to the instructions on the right. Google AdWords conversion tracking can only truly happen with the conversion tracking pixel. Without it, you won’t be able to get an accurate look at how your campaigns are concretely affecting your sales and bottom line. Jul 16, 2019 Check out our ultimate conversion tracking guide for WordPress. How to track Twitter ads, Facebook ads, and AdWords on a basic site, WooCommerce, and EDD. With conversion tracking in mind, here are a few things to know before you make a move: gtag.js is not required to simply add an AdWords conversion tag to your site. It is not actually a conversion tag. There are two parts, the first is general for AdWords.

Duplicate conversions - conversions are counted multiple times instead of one resulting in an exaggerated view of the performance. This can also occur if the code is on any page other than checkout.
No conversion value - Most advertisers fail to successfully pass conversion value back to Google Ads (AdWords). Conversion value is important in optimizing for ROI as the amount you would want to spend on a product of $5 will be very different from another of $100.
Incorrect code or tracking errors - This happens when advertisers make a mistake while creating the script. No conversions will be recorded in Google Ads (AdWords) in this case.